Our Scooter. Built in Germany - Tested in Marseille. At the beginning of the year, Tobi came to us with an idea that sounded slightly insane: a scooter that seats six people. We didn't need long to think about it. We loved it right away and knew we had to make it happen. Today, every wild image and every crazy video comes with the same question: is this real or generated? This project was no different. Almost everyone assumed the scooter and the content around it were made w

From London to Marseille: Inside the Joga Bonito Run with EnzoFromTheBlock and Kyan Football, funk, and rap culture collide on Joga Bonito, the new collaborative project from Paris-based rapper EnzoFromTheBlock and São Paulo's own Kyan. Built on the connection between French rap and Brazilian funk, the album draws inspiration from the streets, terraces, and football cages that shaped both artists long before they stepped into the studio together. To bring the project to life

The men’s fashion week in 2025 summer was a tough one, and this article is all about capturing that experience. Everything kicked off at Fête de la Musique, when temperatures hit 36 degrees that day. The streets started to fill up around 1 PM, and by early evening most areas were completely packed. It became nearly impossible to reach all the spots that sounded interesting on this evening. The international hype around Fête de la Musique definitely increased compared to the

As lovers of culture and creativity, we wanted to celebrate the end of Ramadan in a unique and artistic way. To do so, we organized a special photoshoot that would present traditional religious events with a modern twist. For this project, we combined traditional clothing - such as the Abaya and Jelabiyah - with designer accessories from Gucci and Prada. To add an extra contemporary edge, we paired these outfits with sneakers from Asics, Adidas, and Nike. This mixture of trad

This shooting was a collaboration with the blog MOUBSEN.COM , founded by Moubarak Assima . This time, we wanted to show how sportswear and casual clothes can work together. It’s not just about looking good. It’s about clothes that are practical, comfortable, and fit into everyday life. We put together outfits with jackets from CP Company, tracksuits, and Asics sneakers. Each piece works on its own but also looks good together, showing the modern sports-casual style. The shoot

The Paris Men’s Fashion Week is known for new ideas and trends. This year both the runway and the streets showed a style that felt closer to the football pitch than high fashion. Jerseys and tracksuits appeared everywhere in numbers you would expect at a football game. This shows how streetwear and sports culture influence fashion today. Designers combined sportswear with luxury pieces to create looks that are easy to wear. Football jerseys were paired with trousers and track