Scooter for the whole Clique

Our Scooter. Built in Germany - Tested in Marseille.

At the beginning of the year, Tobi came to us with an idea that sounded slightly insane: a scooter that seats six people. We didn't need long to think about it. We loved it right away and knew we had to make it happen.

Today, every wild image and every crazy video comes with the same question: is this real or generated? This project was no different. Almost everyone assumed the scooter and the content around it were made with AI. The opposite is true. Rapha actually built the thing. He bought an old scooter, cut it in half and extended it to fit six seats. It took real tools, real welding and a lot of patience. That is exactly the point for us: a project you can touch, one that only exists because of real people and real craftsmanship, and the perfect counterpoint to AI-generated content.

When it came to where we wanted to test it, there was never a debate. Marseille was the only city we had in mind. Raw, loud, full of energy, a city that simply fits this scooter. In August the scooter was finally finished, and we took the concept to Nike, who came on board to support us with products and production. That's when the real planning days began. How do we get a six-seater scooter to Marseille? How and where do we shoot the video? Step by step we worked our way through it: we found locations, cast models, sorted outfits and put together the team that would travel with us, plus local support from the production company Sudregie.

We shot the content in the Quartiers Nord, a district that usually makes the news for the wrong reasons. We wanted to show a different side of it: energy, community and joy, and a scooter with room for everyone.

What happened next, we did not expect. The content went viral far beyond anything we had imagined. Newspapers wrote about it, several TV stations picked up the story, and some of the clips on social media reached up to 70k likes. For us, it proves that people want to see content with real ideas and real people behind it.

The result: a scooter for six people. Made in Germany. Tested in Marseille.

A huge thank you to Tobi for the idea, Rapha for building it, Nike for the support, Sudregie for the help on the ground, and everyone who was part of it in front of and behind the camera.