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Puma Motorsport
Project type
Audio-Visual Content Production and Marketing Publications
Date
September 2026
Location
Madrid, Spain
For the Formula 1 race weekend in Madrid, we teamed up with PUMA Motorsport to connect motorsport with culture and community.
At the center of the concept was a team of four creators working on a still-secret car inside a local workshop ahead of the race. Our team developed the concept, scouted the location in Madrid, covered the car, and transformed the workshop with selected props and branded elements to create our own visual interpretation of a motorsport garage.
The production combined digital and analog photography, blending motorsport aesthetics with our approach to lifestyle and street culture.
Alongside the photo production, we created a vlog documenting the creators’ full Madrid experience, from the workshop to the moments surrounding race weekend. Resulting in a complete content package across photography and video.
