Nike Tech Woven

As soon as Nike informed us about introducing the new Nike Tech Woven, we immediately began planning and structuring the entire project. The creative concept came together quickly: we wanted to "flood the streets" of Paris with the new Nike tracksuits. After selecting the models, defining the aesthetic, and organizing all the details, we found ourselves in Paris just two weeks later, ready to bring the vision to life.

After a week of work in Paris, we captured numerous video scenes and filled six rolls of film with photo content. Back in Munich, we carefully reviewed everything we had collected and prepared a video trailer along with a photo slide post. These were launched on MoulagaClique’s Instagram channel as the first community-created content for the Nike Tech Woven.