Nike Air Max Dn8

When Nike asked us to work on the launch of the new Air Max DN8, we knew the number 8 had to be the core of our idea. The goal was to create something dynamic and exciting that showed what the shoe is about.

We brought this to life with a video of a car doing a perfect figure-eight drift. The motion not only represented the “8” in DN8 but also reflected the movement and agility of the Air Max DN8 itself. As the tires smoked and spun, we placed the shoes in the action to highlight their design, performance and innovation.