Nike Air Max Pulse

When we heard about the launch of the Nike Air Max Pulse and its focus on capturing urban city culture, we knew Paris was the perfect place to bring the story to life and connect with the community.

For the video, we kept things dynamic with sharp edits and a storyline vibe, showcasing the energy and modern style of the Air Max Pulse in a relatable way.

We shot at iconic Paris locations like the Eiffel Tower but also explored local spots – Chinatown’s bustling streets, laid-back corners, and neighborhood football pitches – for a mix of classic, gritty, and authentic vibes.