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Jordan x Brazil
Project type
Audio-Visual Content Production and Marketing Publications
Date
April 2026
Location
Offenbach am Main, Germany
For the launch of the Jordan x Brazil collection for the 2026 World Cup, the focus was on combining Brazilian energy with a raw urban aesthetic that resonates with a younger audience. The concept “Keep the block busy” translated this idea into a strong visual narrative.
The production took place in Offenbach am Main, known for its authentic, gritty character. The contrast between the grey architectural backdrop and the vibrant blue and yellow pieces created a striking summer atmosphere and elevated the visual impact of the collection.
The content approach centered on short-form formats, including a main vertical video for Instagram and TikTok, supported by additional clips and a cohesive photo series. All assets were designed to function as a unified, fast-paced, mixed-media story.
The full content is available via JD Sports and on our Instagram channels.
