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Asics Gel Quantum 360 for JD Sports
Project type
Audio-Visual Content Production and Marketing Publications
Date
September 2025
Location
Marseille, France
When JD Sports asked us to create authentic content for the new Asics Gel Quantum 360, we wanted to make something real with people from our community. We chose Marseille as the location, a city on the Côte d’Azur that brings together city life and the sea. It’s a place full of energy and contrast, perfect for creating content that stands out.
Our idea was to show the two sides of Marseille, the life in the city and the connection to the water. The streets, the cliffs, the movement, and the people all came together to tell one story.
The Asics Gel Quantum 360 fit naturally into this setting, made for movement in any environment, from the city to the coastline.
Most importantly, we worked with real people from our community to keep the content honest and grounded. Together with JD Sports, we created something that shows who we are: connected, active, and inspired by the places and cultures that shape us.
