Adidas Climacool for Snipes

This summer, Frankfurt got ready for a major football tournament powered by adidas and Snipes. Before the first match, we kicked things off with a social campaign created together with Snipes.

Four creators from across Europe – @wizproblema, @danielslump, @silvestrobaffo and @escalopeviandehache – each brought their own style and background to the project. To keep things real, we mixed West African and European influences in the storytelling, locations and set design.

We produced a main campaign video and individual reels for each creator, made for co-posting between them and Snipes to reach more people. Everything went live on @snipes, sparking conversation ahead of the tournament.