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Adidas Climacool II

Project

Visual Content Production and Marketing Publications

Date

June 2024

Location

Paris

Photos on Instagram

After successfully launching the Adidas Climacool collection in Marseille, Snipes approached us again to unveil the updated colorways, this time in Paris.

The new Climacool sneakers, in sleek grey and turquoise, were styled with minimalist outfits in blue, black, and white. Models personalized their looks during a visit to Paris's Snipes store.

We shot the campaign in "Olympiades," an urban district in the 13th arrondissement, whose clean lines and bold architecture matched the sneakers’ modern style.

The result was a multi-platform campaign blending the shoes' urban vibe with Parisian energy through social media, website visuals, and videos capturing the Climacool lifestyle.

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