Adidas Climacool

For the Adidas Climacool campaign by Snipes, we traveled with the entire team to Marseille. The slogan "Made in Marseille," originally made famous during an iconic Adidas campaign featuring the legendary Zinedine Zidane, who grew up in the city's suburbs, set the perfect, inspiring backdrop. Building on this rich heritage, we joined forces to celebrate the revival of Climacool, a line that first made waves in the early 2000s and has now returned with a fresh new look.

In Marseille, we connected with the local youth and creators from across Europe to produce an audiovisual campaign showcasing the new Climacool sneakers and apparel for Snipes. Additionally, we created photography stills to feature on our own platform.